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Eugene Iverd

Born in 1893 of Swedish immigrant parents in Minnesota, George Ericson used the pseudonym Eugene Iverd for his illustration work. He studied at the St. Paul Art Institute and the Pennsylvania Academy of Fine Art. In 1918, he was drafted into the Army, but the war ended before he was sent out of the country. He served the remainder of his army duty in Washington D.C., where until 1921, he was an art instructor for wounded veterans in Walter Reed Hospital. During this period of time he did many covers for the Reveille magazine for the armed services. After he had finished his war service he took a teaching position at Academy High School in Erie, Pennsylvania. He worked as an art teacher for a number of years there. He was married to Lillian, and had three children, Ruth, George and Jean. He started having his paintings accepted as covers for the Christian Herald in the mid 1920s, and did fifteen covers for that magazine. In 1926 he hit the big time with his first Saturday Evening Post cover being published. It was one of their very first four colors. After his big break with the SEP he had a meteoric rise and although he died in 1936 at just 43 years of age, he had by then published 29 Saturday Evening Post covers. He also did covers for the Ladies Home Journal, McCalls, Farmer's Wife, Successful Farming, Farm Journal, Elks, Rotarian, American magazine, Progressive Farmer and others. In his short working life (ten years in total, and only three years as a full-time artist) he was enormously prolific. He published over 150 covers of advertisements in that time period, as well as fine lithographs and calendar paintings. He did many ads for Campbell Soup, Monarch foods, Chipso Soap, Iodent toothpaste, and others. He also did many illustrations for stories in SEP, LHJ, McCalls, American and others. While working for the Curtis Publishing Co., he was receiving the same amount $1,000 per cover painting as did Norman Rockwell. He might have achieved the same level of fame had he lived longed. At that time $3,000 per year was the payment for teaching.

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